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CloudMGR, Cloudability and Australasia’s Explosive Cloud Market

By Mat Ellis on March 13, 2017
Cloudability has acquired CloudMGR, an AWS Advanced Technology partner based in Brisbane, Australia. We have a team of cloud experts on the ground in Australia and are happy to be able to further serve the booming cloud market there.

You may have seen the news that Cloudability has acquired CloudMGR, an AWS Advanced Technology partner based in Brisbane, Australia. CloudMGR’s founder and CEO, Craig Deveson, was one of the first entrepreneurs outside the U.S. to recognize the potential of the cloud, and our two companies have known each other almost since the start. It was Craig and folks like him (including a few early customers in the region) who tipped us off to the rapid and deep adoption of the cloud down under, leading us to select Australia as our first overseas operation nearly three years ago. I’m delighted that Craig will be joining Cloudability’s growing team there as General Manager to lead our Australia and New Zealand operations.

Our local cloud experts help customers take control and optimize cloud spending at some of the region’s most prominent companies, including Qantas, Realestate.com.au and Atlassian. The growing pace of local cloud adoption will allow us to help even more local companies run the cloud just like they do every other part of their business.

Culture is Key

In the past two years, spending on public cloud services in Australia and New Zealand has increased by almost 500%. Companies in the region are generally willing to move fast, iterate fearlessly and try anything to get an advantage, and this is what’s driving the most vibrant cloud market in the world outside the U.S.

Some of our first enterprise customers were from Australia and New Zealand, which made it easy to take the region seriously. Quite frankly, we couldn’t afford not to. These early users had embraced a radical new idea, and, supported by their management, sought to develop new tools and systems to address the new problems that come with any new opportunity.

To illustrate what we’re talking about here, check out this article by Seek (one of our first customers in Australia) describing the journey to a cloud-based world and decentralized technology governance. Stories such as these remind us just how much things have changed, and just how forward-thinking early adopters must be. Going from “ask for permission” to “ask for forgiveness” is a huge change in mindset, and Australasia is leading the way.

The culture of placing responsibility for efficiency on the shoulders of those who are ‘at the coal face’ is not a new idea in some other industries. Factory workers in firms as diverse as Toyota, Dell and Boeing make decisions every day about how to get their work done more quickly without a corresponding loss of quality. They are supported by sophisticated analytics systems which allow such a “democratization” of decision making.

When I think about it this way, it’s really not that surprising that the cloud is taking off so strongly and smoothly in Australia and New Zealand. In my personal experience, the prevalent business culture is no-nonsense — get the job done and done well — which is a perfect fit for building Big Clouds.

How this Helps our Users in Australia and New Zealand

Product-wise, you can expect to see elements of CloudMGR’s technology start to appear in Cloudability, especially in areas around scheduling resources and autoscaling.

And a bigger team on the ground will mean we can make it to more of the many cloud events we are so kindly invited to. An executive-level Australian presence will give users in Australia and New Zealand an even greater say in the development of our product here at Cloudy HQ in Portland.

Most of all, we are happy to be able to further serve this booming market.

Finally, if you’re attending AWS Sydney Summit in April, come by and say hello. We would love to connect with you to better understand your cloud plans, and how we can help you get there. Please get in touch if you’d like to connect with us or schedule a meeting.


If you’re looking for automation for cloud resources similar to CloudMGR, you can find the same solutions with Cloudability’s True CostTM Platform.

To learn more about Cloudability, you can start a free trial or contact us if you have any questions.

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