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AWS re:Invent 2016 sessions not to miss: big brand stories, winning with AWS

By Andrew Nhem on October 11, 2016
Sometimes seeing other businesses excel with AWS can give users motivation and an idea of what's possible on the cloud. We’ll be keeping an eye on these re:Invent 2016 sessions featuring Nike+, Netflix, Toyota, and Warner Bros. to see examples of AWS at work.

Sometimes seeing other businesses excel with AWS can give users motivation and an idea of what’s possible on the cloud. We’ll be keeping an eye on these re:Invent 2016 sessions featuring Nike+, Netflix, Toyota, and Warner Bros. to see examples of AWS at work.

Our crew is excited to learn all we can about how big brands win with AWS, including other talks and sessions from the rest of the re:Invent 2016 sessions. We’ll also be keeping an eye on how much of these stories and examples focus on cloud cost management and making AWS as efficient as possible.

Nike+ migrates to the cloud to serve millions

It’s not a surprise that one of the world’s most popular athletic brands would jump right into AWS with its popular fitness tracking products. In the talk, “ARC311 – Evolving a Responsive and Resilient Architecture to Analyze Billions of Metrics”, it sounds like the Nike team will talk about their migration to the cloud and how they maintain and deliver the fitness data for their users.

The fitness tracking crowd generates tons of health and activity data daily. The Cloudability crew will be curious to see how AWS resources scale and how costs and usage are managed to optimize when and where to provision, deprovision, and apply Reserved Instances to maximize enterprise savings.

Netflix goes after our hearts with an EC2 optimization talk

While the AWS documentation can tell users the specs to expect from their EC2 instances, it takes hours of usage to determine which instance families and types work best with certain workloads. Keep an eye on the Netflix session, “CMP309 – Netflix’s Guide to Choosing Amazon EC2 Instances”, to explore how the company chooses their EC2 instances to run their products.

We’re big fans of exploring EC2 instances and their capabilities here at Cloudability (e.g. our exploration of M4 vs. C4, T2 vs. C4, for example). We’ll be all ears to understand how a big player like Netflix monitors EC2 costs and usage and how they optimize their environments. There will definitely be lots to learn from a cloud cost management perspective there.

Warner Bros. explains how they scale their cloud gaming operations

The gaming industry continues to expand into cloud-based services and infrastructure and Warner Bros’ Turbine Studios is no stranger to the challenge. In the talk “ARC403 – Building a Massive Microservices Gaming Platform Worthy of the Game of Thrones”, Turbine will go through their use of a container-based infrastructure and how they scale AWS to meet the needs of gamers worldwide.

We’ll be interested to see if and how cloud cost management plays into delivering the day to day costs of running a cloud-based multiplayer game. It’ll be fascinating to see how this kind of cost and usage data and insights fuel operational direction. Maybe we’ll be able to answer the question, “What does a winning cloud model for video games look like?”

For the Game of Thrones fans out there, it’s a sneak peek at their exciting new game for the popular series.

Toyota’s real-time racing decision engine

Sign up for “DAT311 – How Toyota Racing Development Makes Racing Decisions in Real Time with AWS” to get a peek at how Toyota takes in massive amounts of racing data with Kinesis, while storing and analyzing it in real-time with DynamoDB.

While it’ll be neat to see how they fuel-inject Big Data and intelligence, we’ll be curious to see if there will be any context around managing the cloud costs of such a huge, lightning-fast endeavor.

Stay tuned for more

We’re officially less than two months away from re:Invent 2016. Stick with us for the latest session and event updates. The best way is to sign up for our exclusive re:Invent updates:

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